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Book Review: Influence – The Psychology of Persuasion
The following is a review of the book Influence – The Psychology of Persuasion by Robert B. Cialdini, PhD. I recently picked this book up for two reasons: firstly, I found out that the author, Dr....
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Search and Social – The Definitive Guide to Real-Time Content Marketing
The book, Search and Social – The Definitive Guide to Real-Time Content Marketing, is now out in book stores and shipping from Amazon. I have had the privilege of working with Rob Garner, the author,...
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The Art of Client Service
I finished reading “The Art of Client Service” by Robert Solomon over the weekend, and really enjoyed it. It’s a good, quick read (I finished in about 2-3 hours) that’s great for anyone in...
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Mobile Marketing – An Hour a Day by Rachel Pasqua and Noah Elkin
I recently got a copy of Mobile Marketing: An Hour a Day by Rachel Pasqua and Noah Elkin and have been excitedly reading it over the past week or so and wanted to share a few thoughts here on why this...
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Jab, Jab, Jab Right Hook by Gary Vaynerchuk
It’s been a while since I’ve done a book review here, but I’m bringing it back with the best marketing book I read in 2013: Jab, Jab, Right Hook (affiliate link to Amazon, if you wanna buy it). It’s...
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